Improving Management and Accounting Capacity for MSMEs Through Collaboration in the Field of Strategic Management, Introduction to Accounting and Financial Management.

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy, but still face various obstacles, particularly in business planning and financial management. This community service activity aims to improve the capacity of MSMEs through scientific collaboration between Strategic Management, Introduction to Accounting, and Financial Management. The implementation method includes workshops, strategic planning simulations, simple financial record-keeping practices, and direct consultations. The training was attended by 30 MSMEs from various business sectors and was conducted over three days. Evaluation results showed a significant increase in participants' understanding of business strategy development, financial record-keeping, and daily financial management. Furthermore, this activity also encouraged the formation of MSME learning communities and the development of business development plans for each participant. Collaboration between management fields has proven effective in providing a tangible impact on strengthening MSME managerial capacity in an integrated and sustainable manner. Keywords: MSMEs, Business Strategy, Simple Accounting, Financial Management, Community Service.