INFORMATION TECHNOLOGY-BASED BUSINESS MANAGEMENT TRAINING FOR MSMES IN THE 5.0 ERA

Abstract

The development of the Society 5.0 era requires Micro, Small, and Medium Enterprises (MSMEs) to be able to adapt to the use of information technology in business management. However, many MSMEs still face obstacles in implementing technology-based business management, particularly in aspects of planning, financial recording, marketing, and decision-making. This Community Service activity aims to improve the understanding and skills of MSMEs in implementing information technology-based business management through training and mentoring programs. The implementation method includes preparation, training, direct practice, and evaluation. The results of the activity show an increase in participants' knowledge about digital business management, their ability to use simple management applications, and changes in business management patterns that are more systematic and data-driven. This activity is expected to encourage MSMEs to be more adaptive, efficient, and competitive in the Society 5.0 era.

Keywords: MSMEs, Business Management, Information Technology, Society 5.0, Community Service